Current Trends in Video Content Creation
For what is a digital marketing strategy, what has it got? If not creative marketing strategies, then he has naught. The digital world, whether we like it or not, is run by creative visuals — photos, videos, publication materials, etc. However, just as the types of audiences needing to be catered to are constantly changing, the same goes for the current trends in video content creation, more specifically, the video marketing strategies being employed by those in the field of digital marketing. Branding is how your business is remembered. And one of the most powerful tools in your branding toolbox is color. From fast-food chains to luxury fashion houses, companies use color psychology in marketing to convey messages, shape emotions, and influence purchasing decisions.
Short-form content
There is no question as to how and why short-form content is first on this short list. Humans naturally gravitate towards things that are easy, and consuming content is not an exception. Short-form videos were created for the convenience of most mobile users with its vertical format perfectly fitting the entirety of a phone’s screen.
They are quick, bite-sized pieces of content that have a wide variety of genres to choose from. A huge portion of the usually consumed short-form videos are social media video trends on display, and even these have a range from normal, relatable content to unhinged, niche-centered content. There are also accounts that focus on creatively discussing informative topics; an example would be video content creation tips. Most digital marketers include this in their video marketing strategies because of its accessible and interactive nature. It allows them to build a friendly rapport with their audience by engaging with them through their chosen social media platforms.
Live streaming
Live streaming has received a significant surge in popularity in most media users. This can be attributed to the fact that humans are naturally drawn to authenticity, and what’s more authentic than an unedited, usually hours-long, video? This type of video content was popularized by the streaming platform, Twitch, where users live stream most, if not all, of their game playthrough.
Due to the fact that it is live footage of what is currently happening in a creator’s space, they are able to build and foster a community with their audiences through live comments and questions. The creators are able to answer their questions about their life or topic at hand on the spot and discuss various opinions about various social media video trends; it makes their audience feel more connected with the person they’re watching because, although virtual, it feels as though they were talking to a friend.
It is not often that this form of video content is included in video marketing strategies as it requires more resources and planning compared to other formats available. Digital marketing teams, however, should take it into consideration as it yields benefits of building both brand awareness and brand image.
Shoppable videos
Out of everything in this list, shoppable videos are one of the most recent types of video content to be considered and included in video marketing strategies. It is a category of short-form content wherein the product being promoted in the video — as demonstrated and explained by a user or by using high-quality graphics and editing — is easily purchased by its audience through a few taps of their fingers. This type of video content blends seamlessly within a user’s algorithm because its main avenue is through social media. Some of these shoppable videos also make use of social media video trends as well in order to catch the audience’s attention.
These videos, although obviously advertisements, are popular with a lot of users because it eliminates the lengthy process of going to a brand’s account, looking for the link to their shop, scouring pages of products to find the one they just saw, and finally purchasing the product. It’s fast, easy, and convenient.
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Key Takeaways
- In order to keep up with the internet’s fast pace, digital marketers always have updated video marketing strategies that include subscribing to social media video trends.
- Most types of video contents are popular because of how accessible and convenient it is to consume for most users. For some audiences, it’s the community building aspect that unknowingly attracts them.
- Social media video trends are one of the many helpful tools for digital marketers to make their short-form content more engaging.
- Producing live streams for a brand may require more time and resources, however, with the right host, it helps in building a community with their audience.
References
Audichya, T. (2025, February 10). Top 10 video production trends to watch in 2025. VerboLabs.
Bansal, D. (2024, November 13). Council Post: Digital Marketing Trends for 2025 and beyond. Forbes.
https://www.forbes.com/councils
Chaves, L. (2025, March 5). 20 video marketing trends you need to watch out for (2025). Vidico.
Dodds, D. (2024, March 19). Council Post: Short-Form Video Content: Capturing Attention in the Digital Age. Forbes.
