Do you also feel overwhelmed by the great deal of social media apps to choose as your marketing platform? We get it! Picking the right platform for your business can be tough. That’s why we’ve broken it down into 3 W’s you need to consider on choosing the best marketing platform for your business.
Every social media app has a different range of users. It is not a ‘one size fits all’ situation. That is why in choosing your marketing platform, you always need to consider your target audience. This not only saves time but also saves your efforts.
Choose the marketing platform that is frequently used by your consumers. Know their preferences. Remember, your goal is to engage with them as much as possible. Here are some things you need to know about your market before choosing the best marketing platform:
Engage with them as much as possible. You will learn a lot by simply interacting with your audience. Read “Boost Your Social Media Presence in 5 Easy Steps” to gain confidence in reaching your market.
There are plenty of marketing platforms to choose from but, you don’t need to master them all. You just need to focus on what will work best in your situation. Here’s an overview of social media apps to help you choose the best marketing platform.
Digital marketing offers limitless possibilities, including mobile marketing! It is just one of the many ways to reach your audience.
After identifying your target audience and marketing platform, the only thing left to do is to align your goals and objectives to fit your chosen platform and audiences. Why are you doing this in the first place? Is your goal to increase your brand awareness? Do you aim to boost your sales? Whatever it is, your ‘why’ will guide you and drive you to achieve your brand’s goal.
If you ever get confused about where to start, then go back to basics; know what you want. Watch “Career Success Starts with Knowing Yourself” by Munif Ali on YouTube to guarantee results.
Digital Marketing Institute. (2022, January 18). How to choose the best social media channels for your business. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/how-to-choose-the-best-social-media-channels-for-your-business
Landa, D. (2024, July 26). Navigating social media for business: Choosing the right platforms. Hivestrategy. https://blog.hivestrategy.com/choosing-the-right-social-media-platforms
Laskowski, Freya. (2021, May 24). Reaching Your Social Media Target Audience: A Comprehensive Guide. Sendible. https://www.sendible.com/insights/how-to-define-and-reach-your-social-media-target-audience
Mansoor, N. (2023, September 22). 6 steps to choose the right social media marketing platform. Contentstudio. https://blog.contentstudio.io/social-media-marketing-platforms/
Statista. (2024). Distribution of social media users worldwide as of 2024, by age and gender. Statista. https://www.statista.com/statistics/distribution-of-social-media-users-worldwide-by-age-and-gender
Strikingly. (2024, August 2). Choose the right social media platforms: A comprehensive guide. Strikingly. Choose the Right Social Media Platforms: A Comprehensiv… (strikingly.com)
Hyperlinks:
Boost Your Social Media Presence in 5 Easy Steps: Boost Your Social Media Presence in 5 Easy Steps (ensembledigitalmedia.com)
Reaching Your Audience through Mobile Marketing: 8 Best Potent Mobile Marketing Ways to Engage Your Audience (ensembledigitalmedia.com)
Career Success Starts with Knowing Yourself: https://youtu.be/Do_Z3dptZqA?si=5GiMOnEmOoGqBybT
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