3 W’s in Choosing the Best Marketing Platform

Do you also feel overwhelmed by the great deal of social media apps to choose as your marketing platform? We get it! Picking the right platform for your business can be tough. That’s why we’ve broken it down into 3 W’s you need to consider on choosing the best marketing platform for your business.

Who is your target audience?

Every social media app has a different range of users. It is not a ‘one size fits all’ situation. That is why in choosing your marketing platform, you always need to consider your target audience. This not only saves time but also saves your efforts.

Choose the marketing platform that is frequently used by your consumers. Know their preferences. Remember, your goal is to engage with them as much as possible. Here are some things you need to know about your market before choosing the best marketing platform:

Demographics: Adjust your approach by their age, gender, and location. You need to use the right marketing platform and speak to them in a way they’ll understand. For example, a platform popular with teens might not be the best choice for someone in their 40s.
Interests and Habits: Their interests and habits are a giveaway on what kind of platform they’ll most likely use. For example, a businessman will enjoy interacting on LinkedIn rather than Facebook.
Preferred Platforms: Your audience has favorite online hangouts. They might be on platforms like Instagram, TikTok, or YouTube. Figure out where they spend most of their time and join the conversation. This is a great way to connect with them and build a relationship.

Engage with them as much as possible. You will learn a lot by simply interacting with your audience. Read “Boost Your Social Media Presence in 5 Easy Steps” to gain confidence in reaching your market.

What Social Media Platforms to Choose From

There are plenty of marketing platforms to choose from but, you don’t need to master them all. You just need to focus on what will work best in your situation. Here’s an overview of social media apps to help you choose the best marketing platform.

Digital marketing offers limitless possibilities, including mobile marketing! It is just one of the many ways to reach your audience.

Go back to your Why’s

After identifying your target audience and marketing platform, the only thing left to do is to align your goals and objectives to fit your chosen platform and audiences. Why are you doing this in the first place? Is your goal to increase your brand awareness? Do you aim to boost your sales? Whatever it is, your ‘why’ will guide you and drive you to achieve your brand’s goal.

Identify your goals: Your goals give you a clear focus on what things you’ll need to prioritize your efforts. For example, your goal is to increase brand awareness then you’ll aim for the platform with a wide-audience.
Align the marketing platform with your goals: Choose the marketing platform with features that can match or fit your goals.
Consider long-term strategy: If you want to ensure you are the best in your industry, you’ll need to create a lasting impression on your marketing platform. Stay consistent on your chosen platform to establish your brand.

If you ever get confused about where to start, then go back to basics; know what you want. Watch “Career Success Starts with Knowing Yourself” by Munif Ali on YouTube to guarantee results.

Takeaways:

Identifying your target market makes it easier to identify the best marketing platform to boost your business.
Knowing the strengths and features of each social media app saves you time, and effort.
Aligning your goals and objectives is the last piece of the puzzle in choosing the best marketing platform.
If you feel overwhelmed or confused with the vast number of marketing platforms, you need to go back to basics; and know what you want to achieve.

Article sources:

Digital Marketing Institute. (2022, January 18). How to choose the best social media channels for your business. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/how-to-choose-the-best-social-media-channels-for-your-business

Landa, D. (2024, July 26). Navigating social media for business: Choosing the right platforms. Hivestrategy. https://blog.hivestrategy.com/choosing-the-right-social-media-platforms

Laskowski, Freya. (2021, May 24). Reaching Your Social Media Target Audience: A Comprehensive Guide. Sendible. https://www.sendible.com/insights/how-to-define-and-reach-your-social-media-target-audience

Mansoor, N. (2023, September 22). 6 steps to choose the right social media marketing platform. Contentstudio. https://blog.contentstudio.io/social-media-marketing-platforms/

Statista. (2024). Distribution of social media users worldwide as of 2024, by age and gender. Statista. https://www.statista.com/statistics/distribution-of-social-media-users-worldwide-by-age-and-gender

Strikingly. (2024, August 2). Choose the right social media platforms: A comprehensive guide. Strikingly. Choose the Right Social Media Platforms: A Comprehensiv… (strikingly.com)

Hyperlinks:

Boost Your Social Media Presence in 5 Easy Steps: Boost Your Social Media Presence in 5 Easy Steps (ensembledigitalmedia.com)

Reaching Your Audience through Mobile Marketing: 8 Best Potent Mobile Marketing Ways to Engage Your Audience (ensembledigitalmedia.com)

Career Success Starts with Knowing Yourself: https://youtu.be/Do_Z3dptZqA?si=5GiMOnEmOoGqBybT