Write Successful Blogs with Topics That Drive Traffic
Do people still read blogs today? We live in a world filled with visual and immersive experiences. Writers worry that their medium may become obsolete in the future. Especially in digital marketing, it seems that audiences’ retention is getting lower. Even so, successful blogs with loyal readers still exist across various niches. How do they get there and why? In this article, you will learn what makes the best blog topics!
What are Blogs?
Blogs or blog posts are online articles written in a conversational manner. Blogs aim to educate a targeted audience in a short and simple yet engaging way. While blog articles are educational, they are usually shorter than academic articles. Blog posts tend to be either short or long, with 1,000-2,000 words receiving 56% more shares on social media.
Learn more about how a blog works by viewing one as an example.
Why Write Blogs?
Google stands as the leading search engine on the internet. Writing blog posts can help your brand appear in these searches. Successful blogs strengthen your brand’s presence and reputation in the digital space. It also helps your brand reach and connect with your audience through common queries.
Successful blogs often expand through other media channels. For example, a blog post can go in-depth on a topic covered in a video, and vice versa. This way, you will maximize the content by catering to two types of audience.
The important thing to note is the purpose of each blog post.
Is it to entertain? To educate? To raise awareness on a product or service?
Simon Sinek says it best when speaking on the importance of answering why for successful blogs. Consider reading his book, “Start with Why” to dive deeper into the principle.
Now that you know what a blog post is and why it works, it’s time to write them.
How to Write Blogs?
There are many ways to drive traffic into your blogs. These include proper keyword usage, promotional materials, or guest posting. In this article, we’re going to focus on the content itself. What makes a write-up not only well-written, but also resonating with its audience?
The truth is, it’s not only about what or why you write, but how you present them.
Even professional writers struggle to write for the changing needs and preferences of users. It’s a matter of continuously learning and adapting! Read a detailed guide on how to become a better writer.
There are three main pillars to successful blogs that people read, share, and save:
1. Useful and Relevant
The best blog topics offer useful and relevant information to your target audience. Don’t write what you read or researched about. Instead, give these details a twist! It’s all about adding unique value to your writing. Consider writing the following:
- Actionable tips that they can apply for themselves
- Quotable lines that are relatable and shareable
- Unique insight from experts through interviews
2. Enjoyable to Read
Trending blog topics often do not require multiple paragraphs. Aim for longer blogs, but don’t forget its readability. This means using exact keywords over and over again isn’t going to cut it. In fact, Google highly discourages keyword stuffing. Writing a blog to increase word count or keyword usage for SEO is counterproductive.
Your main goal as a writer should be the value and quality you provide.
3. Presentation Variety
Writing your piece is one aspect of a larger, often overlooked factor: presentation.
Let’s face it. Most casual searchers are looking for the fastest way to get the information they need. Don’t make it harder for them to understand your point! Consider:
- Use shorter paragraphs that vary in length
- Use white spaces to let sentences breathe
- Stop writing fluffy words and repeating ideas
Things to Consider
At the end of the day, it’s all about your audience. Research who they are beyond their demographics. Understand their preferences, but make sure your brand remains approachable to the public. Creating successful blogs builds your brand’s credibility and your audience’s loyalty.
Writing is a valuable skill in every aspect of our lives. Watch our video on the importance of writing priorities to learn more about how to apply it in daily life.
Takeaways:
- To write successful blogs, write them with intention and purpose.
- The best blog topics aligns with what the audience needs and wants.
- Write useful, relevant, and enjoyable blogs to get them in trending blog topics.
Disclosure: This article contains affiliate links. Clicking on these links and buying these products may result in us receiving a commission at no additional cost.
Sources
Buleen, C. (2024, October 2). 7 blog writing tips that increase traffic. ClearVoice. Retrieved October 29, 2024.
Dean, B. (2024, September 13). 17 ways to get more traffic to your blog. Backlinko. Retrieved October 29, 2024.
Napoletano, E. (2023, June 13). 11 ways to help drive more traffic to your blog. American Express. Retrieved October 29, 2024.
