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How To Transform Your Social Media Presence In 5 Steps

social media presence

Feeling lost in the vast, complex world of social media? It’s not easy to get noticed online, especially if it’s for business. You might feel disheartened when you aren’t getting the engagements you need. 

Why should I build a social media presence?

There are many reasons why companies want to start building online presence online. From staying connected to their customers to building a stronger community online, here are some reasons to make social media presence a priority for your company:

Social media can help you build an engaged community.

A strong online presence is a great way to stay connected to current and potential customers. There’s a reason why big brands, like Coca-Cola and Nike, all have social media profiles. Through it, you can keep your audience updated on the latest trends and services. You can also use it to get noticed through your ads, posts, and announcements.

Another great reason to start building social media presence is customer engagement. On platforms like Facebook or Twitter, you can speak to them and hear out their issues or complaints. It’s like offering top-notch customer service, and it’s quick and easy.

Building a social media presence can help your business grow.

Do you know anyone on social media who doesn’t post or comment often? As silly as it sounds, these people do seem like ghosts that appear once in a blue moon. Being inactive can greatly damage your social media presence and your business. Remember, there are plenty of competitors out there looking to gain customers too.

By staying active online, you can develop a powerful online presence that gets everyone’s attention. Customers can confidently message you in the hopes of having their questions answered. Companies can reach out and message or comment on your posts, a great way to cross-promote your brands. You might even use the platform to engage in serious conversations, like political changes or environmental issues.

An active social media presence can help you increase customer loyalty

With an active social media presence, you can keep your audience engaged in current and upcoming deals. For example, by posting online about a special discount or promo, you can get a lot of eyes onto your product from both dedicated followers and fresh faces. In addition, being active online shows the customer your determination to continue giving quality products and services.

How do I improve my social media presence?

Now that you know why you should start building online presence, it’s time to start the process. Your social media presence needs constant attention to grow and flourish. Here’s how you can stay active and develop your social media presence now.

1. Share engaging content

Firstly, you need to create content that captivates the audience’s attention. Like any newspaper or magazine, online presence needs to be interesting. There’s a reason why Superbowl ads are so memorable. Whether they are powerful stories or funny anecdotes, they always garner a reaction. You have to do the same for all your posts online.

For example, anyone can announce a discount for their products. However, to start building social media presence, you need an announcement that gets people to stop scrolling their feeds. You might announce that it’s a special 50% off discount available for the next three days. Doing so not only gains attention, but spurs people to act quickly.

2. Respond to comments and messages promptly

Posting online is only one aspect of building social media presence. Another part is how you respond to messages and comments. Remember that your social media presence can be a great form of customer service. Gone are the days when you had to stay by the phone for hours to get a representative. Now, many brands use their Facebook and Twitter profiles to react and respond to concerns of all kinds. 

When responding to comments and messages, always remember to be cordial and professional. Just because you’re on a site full of memes doesn’t mean you should act silly. You’re still conducting business, and your social media presence should reflect that.

3. Build relationships with influencers

Influencers have become notable figures in both pop culture and business. Famous faces like Ninja, Pokimane, and Markiplier have garnered a lot of attention for their work as gamers and personalities. With that star power comes a strong social media presence that you can use to your advantage.

Take the time to reach out and sponsor influencers online to help get more eyes on your product. Make sure that you let them know what you offer and why. Remember that these influencers are also business people. By treating them with respect and giving them all the necessary info, they can help you create a better social media presence and gain more customers along the way.

social media presence influencers

4. Leverage user-generated content

It’s one thing to boost your social media presence with your own posts and ads. However, it’s another to rely on your community’s content. Customer-created content, like fan art or vlogs, can do wonders for your social media presence. It highlights how your audience feels about your service. 

By promoting these types of content, you can show people that you listen and care about their opinions. Take time to share any positive user-generated content and show your appreciation to the loyal customers online.

That said, one of the best novice tips is to continue exploring other programs, particularly the advanced ones. Don’t be afraid to experiment and test other options in your field. You might find your design ideas expanded with a new suite of tools.

5. Offer incentives to encourage engagement

Lastly, you need to build incentives to start building social media presence, especially in today’s competitive market. Offering prizes, giveaways, and other exclusive content can keep both new and old customers engaged in what you have to offer. It can also be a great way to break the monotony and have fun as you promote the brand.

For example, you can ask people to post their favorite experience or product in your company. By highlighting the best ones, you not only promote user-generated content, but you can also incentivize them with discounts or special deals. This will definitely spur people into acting now and connecting with you online.


Having a social media presence is a great way to build your company and gain more customers. However, it requires active attention and care to be effective. Doing so allows you to get more eyes on the product and show the customers that you listen and that you care. By staying connected through engaging posts, online messages, sponsorships with influencers, and other fun deals, you can start building social media presence today

  1. Boyter, G. (2023). 16 ways to build a better social media presence. Sprout Social
  2. Huff, T. (2017, May 7). 5 steps to developing a strong social media strategy. Social Media Today. 
  3. Riff, J. (2022, June 17). 5 Steps to Crafting an Authentic Social Media Presence For Your Business. Entrepreneur
  4. User, G. (2018). 5 Steps To A Robust Social Media Presence — Thin Pig Media. Thin Pig Media
  5. Viloria, M. (n.d.). 5 Steps To Develop Your Social Media Presence. www.linkedin.com