5 Tips to Make Your Contents Standout

content creation ideas

Content marketing proves to be a flexible yet engaging way to connect with your audience to grow your business. However, content creation ideas are not easy to come by. With the abundance of information out there, it can be tough to strategize and stand out in such a competitive marketing landscape. This article reveals 5 unique content creation ideas that are rarely discussed.

1. Hot Personal Takes

Everyone knows that you have to embrace who you are in order to stand out. You cannot simply copy others and hope for the best. You need to show people who you truly are! Although this advice encourages you to reflect on your positive traits, it applies equally to the less positive ones. Some of the most impactful content creation ideas online come from hot personal takes. Conflicting or negative feedback may hinder you from exploring certain aspects of your creativity, but it is still worth trying!

2. Playing Devil's Advocate

Ever noticed how people often echo the same sentiments and opinions? If you truly want to stand out, consider moving in the opposite direction of the crowd. After all, how can you stand out if you blend in with everyone else? Challenging people’s notion of what is normal and standard sparks unique content creation ideas that people often overlook. By playing devil’s advocate, you can find undiscovered content creation ideas. Just remember to tread carefully and stay reasonable when taking risks.

3. What are people saying?

Regularly view ratings, forums, and general feedback from people on any and all platforms. This gives valuable knowledge on how and when consumer preferences are changing. Underneath all their stories and complaints are insights into what is oversaturated and niche. Unlike data and numbers, in-depth analysis of what people are saying can ignite solution-based content creation ideas.

To better create impactful content based on people’s feedback, consider reading “How to Win Friends and Influence People” by Dale Carnegie for insights on connection.

4. Into the Details

It is easy to get wrapped up in the general facets of your brand, whether it is for self-improvement, business growth, or relationships. Generic content creation ideas make people easily scroll past your content. Most people are already familiar with it or recognize it as common knowledge. With that in mind, it is time to get specific! Explore the details and highlight what gets overlooked. Assess each feature and integrate it into your content creation ideas.

5. So what?

Content creation ideas that answer ‘why’ are rewarded with more audience retention. What does the audience gain from your content? Phrase your contents with informal yet intriguing hooks. It is not simply about presenting information as is but framing its importance or urgency effectively. Implementing unique content ideas requires a lot of courage. To further empower yourself, watch our video on “Empower Yourself: Become The Boss Of Your Own Success!

Key Takeaways:

  • Hot personal takes allow you to further explore your creativity for content creation ideas that stand out.
  • Playing devil’s advocate can help you discover content ideas that people have not even considered.
  • By reading people’s feedback, you can create solution-based content that answers their queries and concerns.
  • Assess each detail and feature for more specific and less generic ideas.
  • Frame your content with importance or urgency to hook audiences and keep them engaged.

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Forbes Nonprofit Council. (2020, August 4). 10 ways you can make your content stand out in the 21st century. Forbes. Retrieved September 27, 2024.

LongShot. (n.d.). 11 marvelous secrets to make your content stand out in 2024. Retrieved September 27, 2024.

Patel, B. (2017, January 3). 4 ways to make your content stand out. Content Marketing Institute. Retrieved September 27, 2024.

Verhoeven, R. (2024, January 5). 7 ways to create more engaging content. Smartocto. Retrieved September 27, 2024.