The Role of Podcasts in Digital Marketing Strategy
Once considered a niche platform, podcasts have exploded into a mainstream medium for consuming content. This has reshaped how businesses communicate with their audiences. Unlike a blog or social media post, it allows business owners, marketers, and thought leaders to speak directly to listeners, regardless of what they do and where they are at that moment. Over 100 million Americans listen to podcasts monthly, which continues to grow.
2025 Rewind: Celebrating EDM’s Top Projects and Campaigns
We worked with brands that let us stretch creatively, think strategically, and push past “good enough.” We built campaigns that felt alive, events that connected real people across screens and rooms, and content that actually made an impact. This 2025 Recap feels special, not just because of the wins, but because it represents trust, collaboration, and the shared belief that great stories can move businesses forward.
12 Days of Marketing Tips to Capture More Leads Before the Year Ends
Get your most profitable stretch of the year using a smart year-end marketing plan. We created a comprehensive digital strategy designed to boost brand visibility, capture high-quality leads, and position your brand for a strong start of the year.
How to Write Irresistible Cyber Monday Ad Copy
Cyber Monday might only last 24 hours on the calendar, but in the world of online shopping, it’s practically a national holiday. It’s the day customers expect to see deals, brands fight for visibility, and businesses of all sizes cash in on the massive surge of online traffic. And if you’re not showing up with strong Cyber Monday ads, you’re leaving money, customers, and attention on the table.
Bold Black Friday Brand Plays That Actually Work
Black Friday is all about opportunities. Only if you approach it with smart moves instead of following hype. Lead the wave this holiday season with the right brand marketing and sharp retail tactics, and you can build momentum that lasts well beyond the weekend.
Your Online Personality Is Your New Business Card
Your online personality is how people see you before they meet you in person. The content you put out becomes proof of what you value, how you communicate, and how trustworthy you are. In industries where trust is important, like real estate, your digital identity greatly impacts a client’s decision.
How to Make Your Seasonal Campaigns Truly Spooktacular
As autumn leaves fall and pumpkins start appearing in storefronts, one thing becomes clear: Halloween isn’t just for trick-or-treaters, but also a golden opportunity for businesses. Across industries, brands use holiday promotions and seasonal campaigns to drive engagement, boost sales, and create memorable customer experiences. Here are some examples of how spooky holiday promotion boosts businesses.
EDM: The Team Behind Book Launch Success
Every successful book launch has one thing in common: a team that knows how to make it happen. This book launch demonstrated that effective strategies and teamwork drive success. We solidified Mr. Munif Ali’s position as a trusted thought leader with a rise in book rankings across Amazon and Apple Books.
Social Media Campaign Ideas for Native American Day in California
Every September, California observes Native American Day, a holiday that honors the culture, traditions, and contributions of Native communities. For social media marketers, this is an opportunity to create campaigns to highlight heritage, tell meaningful stories, and connect with audiences in ways that feel both respectful and relevant.
What Marketers Need to Know About Data Protection in 2025
As the world continues to technologically evolve, one issue has risen to the forefront of marketing strategy: data protection. With increasing global concern about privacy and security, marketers face the ongoing challenge of balancing personalization with consumer trust. In 2025, data protection is essential to maintaining brand credibility and legal compliance.